Case Study: Create It REAL, Aalborg (Denmark)

Create It REAL is based in Aalborg, Denmark and was founded in 2009 by Jeremie Gay. Building 3D printers started as a hobby until Jeremie decided to quit his job to live out of this activity.

As of today, Create it REAL counts twelve international employees, which are mostly composed of men in their mid-20, with an engineering background. Create it REAL operates as a R&D centre, specialising in developing and adapting the technology behind 3D printing and creating platform solutions to reveal the full potential of 3D printers. They focus on 3D printing technology development, with key products being their software platform (REALvision) and the worldwide first real-time processor dedicated to 3D printing. This technology allows a printing speed 5 times faster than standard 3D printers. It also allows the encryption of 3D files which could solve Intellectual property issues in the future.

Create It REAL offer their platform to 3D printer manufacturers for integration into their own 3D printers and can also assist companies in building their prototypes to enter the 3D printing market. Create It REAL also participates in local and European projects with schools, working in partnership with Aalborg Municipality and teachers. They try to help students to develop their creativity and discover new technologies they may have to use every day in the future.

Create it REAL also spend a lot of time in working in different areas of 3D printing to tackle the industry issue and accelerate its development: food printing, Bio printing, new slicing algorithm (software used to prepare a 3D print) are key areas where R&D is important to move forward.

Counter-intuitively for an R&D centre, they nurture openness and publish their results to the wider public and showcase their work in exhibitions to address makers and 3D printing community. Create it REAL balances between openness and the competing market. “One of the reasons why I left open source projects was because I knew the architecture would be a problem for long-term development.” (Jeremie Gay). Still, some openness is yet needed to allow compatibility and flexibility. To navigate the uncertainty surrounding Open Source, Create It REAL made the choice of an “in-between”, where the option to open is left for future decisions. In parallel, Create It REAL is very open about the activities they are working on. Not being open source fosters innovation but by staying close to open source, it enables compatibility, flexibility and acceptance from makers.

Thus, Created It REAL seeks to find a middle-ground, the right balance between commercial activities and openness.

For more detailed information please have a look at our report and the Create it REAL website.

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